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The Milk Marketing Board (MMB) was established in 1933, at a time when thousands of dairy farmers were struggling financially. The purpose of the MMB was to buy, advertise and sell milk: guaranteeing a reasonable price for farmers and finding buyers for every drop of milk produced in England and Wales for the wholesale market.
From it’s headquarters at Gigg’s Hill in Thames Ditton and supported by a workforce of 7,000 employees spread further around the country, the MMB maintained stable economic conditions for up to 70,000 independent farms. The history of the Milk Marketing Board (MMB) started in the 1930s and ended with its closure in 1994, but its legacy continues into contemporary debates around farming, food production and national commerce.
The first floor board room in the central range of the Milk Marketing Board, Thames Ditton. Taken in 1994 when the MMB closed down.
In October of 2014, twenty years after the closure of the MMB, UK dairy farmers and their supporters took to the streets to protest at the low price of milk to the consumer, compared to high production costs. Not only did these actions have an impact on supermarket executives, but they raised awareness for dairy production among the public, rehashing a debate that had brought about the formation of the MMB in the first instance over 80 years before.
Many local residents remember working at the MMB building; it was one of the largest local employers. This online exhibition explores the MMB’s long local story.
Photograph of the first Milk Marketing Board meeting at Thames House, London on 6th October 1933.
In 1932, a Government commission was set up investigate the dairy industry, and It decided that there was an urgent need for an organisation to stabilise the market. That organisation was the Milk Marketing Board. Set up in October 1933, the Board originally worked out of Millbank, London.
The initial task of the MMB, when it was set up in the 1930s, was to stabilise the milk market, thereby giving more bargaining power to the small farmer. As a co-operative, it was the largest agricultural model of its kind in British history.
Funded and run by farmers, the MMB encompassed every dairy farm and milk producer in England and Wales, as well as acting as a contact between the producers and buyers. The MMB pooled total income, and then differentiated payment according to the regional cost of reaching the market and the quality of the milk produced by each farm. Month by month, a price was struck and every farmer was sent a cheque.
In the late 1930s, as the MMB’s role was solidified, work began on a new building, large and open plan that could double up as a hospital during national emergencies. Located in Thames Ditton, this new headquarters would come to be the home of the MMB for over 50 years.
View of the Milk Marketing Board buildings in Thames Ditton, taken on Christmas Day 1995.
View of the Milk Marketing Board buildings in Thames Ditton, taken on Christmas Day 1995.
View of the Milk Marketing Board buildings in Thames Ditton, taken on Christmas Day 1995.
View of the Milk Marketing Board buildings in Thames Ditton, taken from the road on Christmas Day 1995.
View of the Milk Marketing Board buildings in Thames Ditton, taken on Christmas Day 1995.
The north quadrangle of the Milk Marketing Board, Thames Ditton. There is a grassed area in the foreground, upon which there is a blossoming tree to the left and a large bush to the right, separated by a path. Taken in 1994.
The main staircase at the Milk Marketing Board, Thames Ditton, taken from the mid-landing, looking partially down the first flight of stairs and up the second to the first floor offices. Taken in 1994.
Photograph of the main staircase at the Milk Marketing Board, Thames Ditton, taken from the ground floor hall looking up the first flight of stairs to a table with a flower arrangement, under a portrait, on the mid-landing. Taken in 1994.
Photograph of a staircase at the Milk Marketing Board, Thames Ditton. The photograph has been taken from a landing between two flights of stairs and is looking up the stairs to the left. Taken in 1994.
Photograph of the first floor landing, of the main staircase, at the Milk Marketing Board, Thames Ditton. The stairwell is in the centre and the area surrounding it is tiled with glass. Several pillars can be seen. Taken in 1994.
The main restaurant in the north range of the Milk Marketing Board, Thames Ditton. The area is open plan and filled with long tables, each surrounded by chairs. Taken in 1994.
The first floor west end coffee lounge, in the North range, comprising two large rooms, each with grouped low tables and chairs, at the Milk Marketing Board, Thames Ditton. Taken in 1994.
The North range, first floor west end coffee lounge, being a large, open plan room filled with grouped low tables and chairs at the Milk Marketing Board, Thames Ditton. Taken in 1994.
The director's conference room, second room from the main staircase west side in the East range, north end, on the first floor, at the Milk Marketing Board, Thames Ditton. Taken in 1994.
The first floor board room in the central range of the Milk Marketing Board, Thames Ditton. The room is dominated by a large horseshoe-shaped table around which there are many chairs. Taken in 1994.
The first floor board room in the central range of the Milk Marketing Board, Thames Ditton. Taken in 1994 when the MMB closed down.
Speaking in 1986, the MMB’s Public Relations Officer – Mr. Chapman – described the company’s move from central London to Gigg’s Hill, in Thames Ditton, in 1939:
“With the declaration of war, the new building was occupied in a hurry; filing cabinets that had once filled the Board’s Millbank premises were piled into milk lorries and carted south to Thames Ditton. Anyone due to work in the new building was required to wear a hard hat when entering: construction work was still taking place, the steps leading into the entrances were not completed and a plank was the only way in.”
The Unigate Milk cart presented to the Whiteley Village Homes Trust, 16th February 1978.
Increasingly throughout the post-war years, consumer trends have changed the way milk is perceived and consumed. Supermarkets now sell more ‘pinta’s’ than the doorstep milky.
The MMB had a responsibility to advertise producers’ products to the public. Iconic advertising campaigns such as ‘Is your man getting enough?’; ‘Drinka pinta milka day’; and ‘Accrington Stanley, Who Are They?’ were commissioned by the Board to boost milk sales, and were very well received.
The Milk Marketing Board effectively ceased operation in 1994. A voluntary scheme, Milk Marque, was established in its absence and controlled 65% of the UK’s milk marketing. The number of dairy producers in the mid-1990s was still strong with over 35,000 farms. In 1996 Dairy Crest was detached from the MMB and floated on the stock market as an independent company.
Since its dissolution in 1994, milk farmers in the UK have suffered unprecedented losses on their product. In 2014, twenty years after the MMB shut its doors, the media brought to public attention what they called a ‘milk crisis’.
Arthur Bell checking milk on a float (c.1970s). 
The fate of J.Trigg & Son, a local dairy shop. It used to be more common than it is now for independent dairy shops to buy milk directly from dairies and sell it door to door. This photo was taken in 1987 after the closure of their Molesey Road shop.
Like the situation that spurred on the formation of the MMB back in the 1930s, the production of milk now – in the early twenty first century – greatly exceeds the demand for the product. The consumption of milk throughout Britain has decreased as the population has grown, and therefore many dairy farms continue to close. In 1995 there were 35,741 registered dairy farms in the UK. By the end of 2015 this number had dropped to 9,914, meaning that for the first time in living memory there was under 10,000 operational dairy farms in the UK.
Many dairy farmers have stopped producing milk or have moved into other fields of agriculture. This is due to the low prices they are being paid for their product; price wars in supermarkets are often blamed.
The Life of the Milk Marketing Board.
The first ever dairy cooperative is started in Denmark. Milk is still delivered by horse and cart at this point. The photograph shows a milk girl next to a cart in front of the Bear Hotel in Esher during the Great War just over 30 years later.
The first Milk Marketing Board meeting is held at Thames House, in London.
1940: The Ministry of Food takes control of milk production and marketing due to the outbreak of the Second World War.
1942: The MMB becomes a direct purchaser of milk from farmers.
1944: The MMB becomes responsible for the development of artificial insemination.
1945: The MMB oversaw 3.75 million school children and 4 million under fives and expectant mothers’ daily milk allowance.
1953: The Ministry of Agriculture, Fisheries and Food (MAFF) hands back some control to the MMB upon the ending of rationing, however MAFF still control the retail price and guaranteed price of the milk.
1958: The first year of ‘The Milk Race’ – the MMB's sponsorship of the Tour of Britain.
1962 – The MMB is used as a model for international cooperatives. Its advisory boards are made available to other countries, and agricultural officials from India are invited to London by the MMB.
Late 1970s: Sales indicate that supermarkets are taking over from milk home delivery systems.
1987: Dairy Crest is made a separate company, detached from the MMB.
1991: John Gummer, the Minister of Agriculture declares: “I remain committed to encouraging the industry to make progress for ending the MMB’s statutory monopoly”.
1993: The MMB’s sponsorship of the Tour of Britain ends. At 35 years, ‘The Milk Race’, as it became known, was the longest cycle sponsorship in the UK ever.
1st November 1994: The MMB dissolves.
Summer 1996: Dairy Crest is floated on the UK stock market.
2000: 'Milk Marque', the voluntary cooperative set up to replace the MMB, disbands.
2012: Thousands of European farmers violently protest outside the EU headquarters in Brussels against low milk prices.
October 2012 : UK dairy farms march in protest against milk prices. On average, farmers lose 7p for every litre of milk produced.
August 2015: Milk prices continue to fall. The ‘Milk Trolley Challenge’ and the ‘Milk Bucket Challenge’ – both protests against milk prices – make the national news.
September 2015: Protests once again erupt in Brussels outside the EU's headquarters.
February 2016: ‘Milk’, the first of Elmbridge Museum's exhibitions exploring the history of the MMB, opens at Dittons Library.
Find out more about another of Elmbridge's most significant former industries, the Walton dental factory, in our 'Pulling Teeth' online exhibition.
Go to the 'Pulling Teeth: Walton's Dental History' online exhibition
Tell us your memories
Did you work at the Milk Marketing Board, or have memories or photographs of it before it closed? We'd love to hear and see them - add them in the comment section here!When my Mum retired she was presented with a large print of a Scottish scene with Highland Cows. With the inscription \" To Dot Williams on the occasion of your retirement from MMB\"
I can send an image of the picture if this would be of interest.
Kind regards
Janet Burnett. Daughter of Dorothy Williams who sadly passed away in 2019 aged 92
Worked at the Leicester Depot from 1968 > 1974 ....Happy days.
I had a holiday job in the Print Room during the early 70s. I worked with a woman who was one of the best managers I\'ve met. I wish I could remember her name! I do remember she was an avid member of the Royal Society for the protection of Birds. She had us on rotation so sometimes we\'d be printing, sometimes proofreading the bull sperm records, sometimes trimming papers. I learned how to fan out and stack a ream of paper so that it would not get dying in the printer rollers. A useful skill which, every time I\'ve used it, reminds me of those happy days :)
I worked as a Mechanic at the Bournemouth depot of MMB. We were a sub depot to MMB Sturminster Newton. My first and best boss was Jock Convoy. He was a typical Scotsman. Had some good arguments with him but he was always fair. Pity he left for depots in Manchester. Our fleet contained Bedford KM Tankers 2000ltr and Ford D series churn lorries. Had a great time and was given a free hand to use my mechanical knowledge and carry out many repairs that a sub depot were not recognised as doing e.g. full engine overhauls, major body work etc. Did get reprimanded for painting the front of one truck bumper white (instead of silver) But then given permission to paint all the fleet with white bumpers. Had an interview @ Thames Ditton for a Fleet inspectors position but was offered another as an assistant fleet manager which I did not accept. Great drivers and fond memories.
The period of time I was @ MMB being 1970-1974ish.
My Father worked for MMB when it was at Millbank and remembered the building of the offices at Thames Ditton. He would sometimes take my older sister with him when checking his part of the building work. He later moved to the LCC. However in September 1962 I began work at the MMB taking a secretarial job with the Board\'s Solicitors, Ellis & Fairbairn. Denis Fountaine was senior partner then with Peter Jackson; I worked for Peter. He went on later to be the Secretary of the MMB taking over from Harry Cooke when he retired. When I joined we were on the first floor opposite Harry Cooke\'s office. We then moved onto the top floor at the east end of the main building. I enjoyed working there very much, being with a small independent firm but with the benefits of the Milk Board. I left at Christmas 1967 when my husband and I moved from Kingston to Dorking and as I did not drive then, getting to and from work was not practical. A sad day and I have very happy memories of my time at the MMB building.
Hi My name is Carole Freeland (Nee Buller)
I started working in AI Breeding & Production Marketing in April 1981. I then transferred to the Bureau of Records. At the beginning of 1983 I transferred to AI Date Control. At this time we started rolling out the devolved computer system to the AI units around the country. I helped with training in the Moulton, Penrith and Sturminster Newton regional offices. Which I really enjoyed. I left the Milk Board in 1984.
My mother Wendy Buller also worked for the Milk Board as a punch operator for around 10 years in the late 70’s and 80’s.
Hello, I am wondering if anyone has any more information they can share.
My late grandad, was part of a MMB advertising campaign at this Farm in Westcott Barton. There are stories of how the TV crew stayed at the dairy farm for a week or more filming . Would anyone know if any of the footage is still archived?
If anyone has any memories of this or could point me in the direction of anyone that may have any more information or content it would be much appreciated.
Thank you.
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